One of the key ingredients to the success of any business is to keep the operation running efficiently. We’ve all heard the old adage that time is money, and when it comes to your small business, this statement proves especially true.

While you’re certainly capable of accomplishing each of the tasks your business needs, it simply isn’t possible, nor is it practical, for you to do them all. So, what’s the solution? Prioritize. Organize your activities into two categories: things that others can do, and things that only you can do. Go down the list of the things you can outsource to others and immediately free yourself up to tackle the things that you, and only you, can do. Outsourcing tasks to a virtual assistant is both easy and affordable. Why spend a minute more of your precious time worrying about producing content and marketing your small business? You’ve spent enough time carefully formulating your business plan, and it’s time to recognize the value of outsourcing tasks to a virtual assistant.

Here are 5 simple assignments you should be outsourcing to a virtual assistant so you can spend more time running your business.

1). Content Marketing

Content marketing is more important than ever, and most of us spend a significant part of our day consuming content across a variety of mediums. In the digital age, content marketing is one of the best ways to disseminate valuable, timely information that will help your business remain relevant and keep your audiences engaged. It’s also one of the best tasks for you to be outsourcing to a virtual assistant. You can even hire multiple virtual assistants, each with different specialties, to help you diversify your content and keep it fresh.  

2). Video Content

Producing high-quality video content is one of the most effective ways to market your business. Video production and editing requires a highly specialized skillset and you’ll save time, money, and frustration by outsourcing your video content needs to a virtual assistant. Businesses who include videos in their marketing grow revenue 49 percent faster than those who don’t use videos,[1] so videos should certainly be an integral piece of your marketing plan. Do yourself a huge favor and hire a qualified virtual assistant to save you the many hours of hair-pulling, blood boiling frustration that accompanies trying to produce and edit great video content.

3). Web Development

Having to come up with a brand and a strategy for your business is hard enough. Turn to a virtual assistant for your web development needs and drastically reduce costs and time. Your website is the backbone of your business, and you can’t afford for it not to be working perfectly. A virtual assistant will always be available to make sure your website is up-to-date, and that all systems are fully operational around the clock.

4). Social Media

Another one of the things you should be outsourcing to a virtual assistant is social media. With billions of social media users across the world, platforms like Instagram, Facebook, LinkedIn, and Pinterest present the perfect opportunity to share your brand’s offerings and content, increase your company’s following, and promote valuable engagement with existing and prospective clients. But don’t be fooled; social media isn’t as simple as just posting random pictures and articles—it’s an art form that requires the expertise of a professional guru. Fortunately for you, there are plenty of virtual assistants with the experience and know-how to kick your social media presence into high gear.

5). Blog Posts

Writing blog posts is another task that’s perfect for outsourcing to a virtual assistant. Besides saving money, you can utilize different writers’ unique skillsets to generate a steady stream of diverse, organic posts that will complement your company’s brand and help drive traffic to your site. Virtual assistants also give you the power to customize how much or how little content you need at a particular time, saving you the expense of keeping a full-time writer on your staff.  

[1] https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics